What’s up guys?! This is me, Natalia, a.k.a. Chef Rudakova here👩‍🍳 

This week we’ve played with Midjourney and tested out new thumbnails for some of your less well performing, yet very much deserving YouTube videos.

Let’s see if you can spot which of my YT video thumbnails had been generated with the AI?🤓

By the way, if you want to play with the MJ yourself, I’ve shared some cool prompt templates in the previous Weekly Snack along with other creator tools. Check it out 😉 

If you’re new here, welcome to The Weekly Snack, your weekly digest, created for:

• Food content creators, who want to keep up-to-date with the food & SM trends

• Food business owners, who wants to successfully use SM to promote your brand

• Food lovers, who wants to get weekly recap on all the cool food content you can enjoy over the weekend

you are gonna love this week’s Weekly Snack!

Ok, enough of blah blah. Let’s get to it already.

Top Stories:

• And the Cannes Best Director prize goes to…

• Cousin Greg crushes the restaurant industry

• YouTube Stories are the tales of old

• No need any more for expensive filming equipment with this AI app

• I got featured in Ali Abdaal video 😱

Trending

• ON YOUTUBE - Dairy Queen Blizzard - 5m+ views in 2 days 😲

• ON INSTAGRAM - My Love For You audio - 41k Reels

• ON TIKTOK - Levitating audio

• ON GOOGLE - Nopales Mexican Cooking

Industry News Digest

🍫 Love KitKat and love churros? Save the date - 6th of June is when KitKat releases the new flavor to stores - KitKat churro flavor.

🏆 La Passion de Dodin Bouffant wins the Prix de la Mise en Scène (Best Director prize) at the Cannes 2023 Film Festival.

Why bring this up in The Weekly Snack, you may ask? Because food plays the main character in this movie.

The film opens up with an opening scene of whole 15 min, just showing the preparation of Pot-au-Feu (French Boiled Beef and Vegetables).

Also because La Passion de Dodin Bouffant is about a talented female cook, Eugénie, played by Juliette Binoche, who for 20 years cooks alongside the famous male gastronome Dodin, played by Benoît Magimel.

Naturally, overtime they develop love for each other. The free spirited Eugénie however, doesn’t want to marry Dodin. So Dodin decides to cook for her.

La Passion de Dodin Bouffant is out in cinemas on November 8, 2023.

🎥 The biggest YouTuber in the galaxy, MrBeast, is now selling his Feastables not only in Walmart but also in 7-11 and Speedway.

🍿 Ever wondered what Cousin Greg is doing outside of Waystar Royco?

[If you have no clue who Cousin Greg is… Sorry, this story would be so much more interesting if you did. In short, Cousin Greg is an epic character from the epic HBO show, Succession. Go watch it it’s great].

So… Cousin Greg, played by Nicholas Braun turns out to be quit a food connoisseur, and also a very smart restaurateur.

He had invested in several iconic NY city dining venues, such as Pebble Bar, Ray's and S&P Lunch. And just before Succession’s last season premier, Braun had opened the Jac’s on Bond, partnering with the Authentic Hospitality.

Is it a spoiler for the last season’s finale? Maybe… maybe not.

As Cousin Greg would say “If it is to be said, so it be, so it is”.

📚 Gourmand Awards 2023 (best cookbooks) announced.

🥇 2023 James Beard Foundation media award winners.

🧺 How luxury picnic business is taking the world by storm.

😷 Are QR menus here to stay?

Social Media News Digest

📺 YouTube is killing Stories on June 26th.

👀 YouTube algorithm want you to think like the audience, not like the algorithm.

🍾 TikTok reveals a holiday guide.

 📈 Your chances of going viral on TikTok just dropped by half.

🥇 Instagram ranking explained.

✍️ More transparency for IG creators.

📲 Facebook Reels soon will have playlists.

Resources for Digital Food Creators

🤖 ChatGPT prompts for social media content.

🎥 No need any more for expensive filming equipment. You are literally out of excuses.

🤝 UGC Creator marketplace.

📚 All the books for Chefs and food lovers you will ever need.

🎧 SEO webinars for your food blog.

Creator Spotlight

Chef Romain Avril

Romain Avril is a renowned Canadian Chef. But only, nowadays, he’s also a successful content creator with his famous Croissant Review series and Serve It or Trash It series.

Nowadays, you can find Romain on Instagram, TikTok and YouTube. He’s also about to release his long-awaited-for vegan cookbook and jump on a plane with you to travel Japan.

He had also recently been roasted by Gordon Ramsay himself 😱

👉 If you are a Food Content Creator or know a Creator that’s worth mentioning in the next issue of The Weekly Snack, please reply back to this email and send me the details.

This section of the newsletter is FOR YOU! I care & I share 🫶

Video of the week

Why 1% Polished Rice Sake Is So Expensive 🤑

Success Story

Shanika Graham-White [Orchids + Sweet Tea]

Shanika had first founded her food blog Orchids + Sweet Tea in 2016, focusing on healthy eating habits with Jamaican flavour.

Very soon her husband, Darnell had joined her as the photographer and videographer.

Nowadays, they’ve established themselves as the successful food content creators, regularly collaborating the major food brands, Taste of Home, Good Morning America, The Kitchn and Food Network. Shanika herself is a contributor to Foo52 and a cookbook author.

Together they’ve also founded a content production company Brooklyn Sweet Tea Productions, creating food content directly for brands.

What I’m Watching Right Now

I had a millisecond feature in this video. Let’s see if you can spot your favorite Chef? 🤔

And that’s it for this week!

Let me know (you can reply right back to this email) if you liked this Week’s Snack.

Have a good one! 🫶