Threads, Threads, Threads 🧵 - all you need to know

Did you know that Patagonia sells not just outdoor clothing, but also food?

Author

Natalia Rudakova
July 10, 2023

Welcome back, The Weekly Snackers! This is me, Natalia, a.k.a. Chef Rudakova 👩‍🍳

If I had to name this week with just a single word, it would be Threads.

Even my birthday doesn’t win over the IG’s new app 😭

Yes, I’ve turned 34 this week. And I tell you what… it feels just like 33. In fact, I think my mental age had always been in 30s. So, if you will, I live in my golden age right now 😂😅😭

There’s also been quite a few of new subs to The Weekly Snack this week. I welcome all of you guys! Happy to see you here 🫶

Now let’s jump straight to your favourite weekly digest of all things restaurant industry, social media trends and useful tool for digital creators, a.k.a. the one-stop-shop for all food content creators.

Top Stories:

  • Real life $700k wine heist Mission Impossible style

  • Dominique Crenn ahead of everyone in the cultivated meat game

  • Threads, Threads, Threads 🧵 - all you need to know

  • Private Chefs of Hamptons are leading the trends

Trending

Industry News Digest

🥩 Subway is going gourmet with freshly cut deli meat addition to its menu.

📖 Binged already all the movie-inspired recipes with Babish? Well, now you can also have them on your bookshelf.

Film production company A24 released it’s 2nd cookbook: Scrounging: A Cookbook, containing recipes of famous dishes from beloved movies, like “The Breakfast Club's Pixy Stix sandwich, The Apartment's tennis racket spaghetti, The Martian's baked potato with Vicodin, Home Alone's 12-scoop ice cream sundae, Kramer vs. Kramer's divorced dad french toast, and many more.”

🧸 21 food recipes from The Bear.

🍷 $700k wine heist had played out this week in one of the Californian’s alcohol stores.

Like in the best Mission Impossible movies, the thieve cut a whole in the roof of the shop, lowed himself down and stole about 600 bottles of rare and expensive wines and spirits.

🍻 Did you know that Patagonia sells not just outdoor clothing, but also food?

Yes, you’ve read it right, Patagonia the famous clothing brand, has another sub-brand - Patagonia Provisions, where it sells sustainably-sourced seafood, panty staples, snacks and some kitchen accessories.

Not only that, but soon it will be selling also beer!

Patagonia announced its collaboration with 11 US breweries to produce unique beer blands with Kernza, a perennial whole grain harvested from wheatgrass.

🍗 The world of lab-grown meat can’t stop surprising us with more news.

Just last week, The Weekly Snack had been reporting on the first ever authorizations being granted for sale of cultivated chicken in the USA.

This week we’ve got even more juicy news from the land of cell-cultured chicken.

Our favourite Chef Dominique Crenn will be the first Chef to serve lab-grown chicken on its menu in the USA.

The new dish, to be served at Bar Crenn is built around Upside Food's chicken, which is coated in a tempura batter infused with Recado Negro, a charred chile paste from Mexico’s Yucatan region. The chicken is then fried, lightly drizzled with a burnt chili aioli, and garnished with edible flowers and greens from Crenn’s Bleu Belle Farm.

🌶️ Sriracha sauce is a hot commodity.

Social Media News Digest

🧵 Thread, Thread, Thread, Thread, Thread!

Meta had officially unleashed its Twitter Killer app, called (as you might have already realized) Threads.

Here’re the top 5 things you need to know about Threads:

  1. I am on it 🙂 

  2. The app gained 5m users in the first hour of launch, 30m in the first day and 97m at the moment of me writing this.

    As a comparison, ChatGPT (the fastest growing app) managed to gain 100m users in 2 months.

    At this rate Threads will easily surpass Twitter in a month with its 353.8m active users.

  3. Threads is available in 100+ countries, but not in Europe over the data concerns.

  4. There will be no ads on Threads for at least a year.

  5. Threads is run by Instagram app, and therefore, one cannot delete their Threads account once created, unless one wants to also delete their Instagram account, and therefore, here’s why the mysterious reason why Threads got such a traction so fast.

    So no backsies, at least for now.

👩‍⚖️ Meanwhile, Twitter is threatening to sue Meta over Threads… of course…

🙈 Naturally, Twitter introduces limits on how many Tweets could be read by TwitterBlue and regular Twitter users.

🤓 YouTube tests AI-generated quizzes on the educational content to test users knowledge of the content they’ve just watched.

🔗 YouTube tests hyperlinked keywords in video comments to boost engagement and content discovery.

3️⃣ Now you can add up to three collaborators on Instagram post or Reel.

📚 #BookTok got so popular, that now TikTok wants to publish books.

Resources for Digital Food Creators

🍌 7 Ways to Promote Your Small Business [Infographic]

💌 How to engage with your audience through Instagram in-app direct messaging.

✍️ TikTok launches a creative assistant to help creators create better content.

🤑 #ad or #sponsored is not sufficient enough to disclose sponsored content according to the rest FTC update.

Creator Spotlight

ALENA SOLODOVICHENKO

An Executive Chef (but also a digital creator) of Sfumato and Soirée in Dubai.

Alena had been working in the kitchen for the past 15 years. She had been a speaker for the Best Chef Awards last year and a Head Chef of Grand Cafe Zhivago in Moscow.

If you want to see some insights and behind the scenes of the life of a female Chef in Dubai, check out Alena’s IG. She has a super aesthetically feed and content.

👉 If you are a Food Content Creator or know a Creator that’s worth mentioning in the next issue of The Weekly Snack, please reply back to this email and send me the details.

This section of the newsletter is FOR YOU! I care & I share 🫶

Video of the week

What I’m Watching Right Now

@wishbonekitchen

First injury of the season 😭😭 when it rains it pours y’all #privatechef #hamptons

It turns out BTS of lives of private Chefs at Hamptons are very trendy right now… Who would have thought?

And that’s it for this week!

Let me know (you can reply right back to this email) if you liked this issue of The Weekly Snack.

What did you like, what you didn’t and what topics you’d like to have covered more/less of?

Have a good one! 🫶

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