Hey, guys! This is me, Natalia. Welcome to August, the last month of summer😭 

Some interesting things had been cooking here in The Weekly Snack BTS.

Some are still in the works and we’ll let you in on them a bit later on. But here’s a little hint: expect more delish recipes coming soon from CR.

And this one, we are ready to share with you right now! 👏

The Weekly Snack website and blog for food content creators, food and restaurant industry marketing teams and serious food connoisseurs is ready.

👀 Check it out, give it a read, it’s already full of tasty goodies.

Ok, enough for the intro. Let’s get to it already.

Top Stories:

• When Chef José Andrés says eat zucchini, you eat zucchini

• New Shorts features, that are not so new

• Top podcasts for food bloggers

Trending

• ON YOUTUBE - Chef It Up S2EP1 - 3.7M views in 3 days 😲

• ON INSTAGRAM - Cake piping design & Ianasher audio 

• ON TIKTOK - #Girldinner

• ON GOOGLE - Japanese cooking wine - Mirin

Industry News Digest

🥧 Zucchini is the new apple in an apple pie.

The legendary Chef José Andrés prefers zucchini to apples in an “apple pie”.

📖 Talking about the guy.

chefjoseandres

View more on Instagram

Chef José Andrés’ new cookbook, Zaytinya, is now available for pre-order.

🌮 You can’t fool us anymore.

Taco Bell is the latest fast-food giant to get sued over false advertising claims.

🧸 Peel mushrooms, stay humble and let it rip!

All the creative life lessons we can learn from The Bear season 2.

🍦 Scoop it up.

Snoop Dogg, Cher, Selena Gomez, Dwayne Johnson, they all can’t stop making ice cream. What’s so attractive about this food business?

👩‍🌾 Less offices, more farms.

As we all don’t want to go back to offices, office spaces get turned into vertical farms.

🍔 Inedible burger.

MrBeast sues a fast-food company that he’d partnered with to launch MrBeast Burger. → READ MORE

He claims that the company had prioritized expansion over quality of the product, that was evidently “revolting”, which had significantly damaged MrBeast’s brand image.

👀 Special discount code for the extra special readers of The Weekly Snack: WEEKLYSNACKAGAIN50

Use this code to get 50% off the first month at Chef Rudakova Online Culinary Academy 🤩

Social Media News Digest

🤑 Snap is finally doing it.

After months in talks and rumours, Snapchat finally announcing a rewards program for AR lens creators.

Creators can get up to $7200 per month for their high-performing lens creations.

Snap rewards program is available to creators in US, India and Mexico.

✍️ Give me more!!!

TikTok had once again increased the character limit of video description. This time to 4k characters.

🥷 Sliding into DMs no more.

Instagram is trying to make it harder for spammers and scammers to send you DM requests.

Coincidentally, IG is making it harder for you to reach out to brands over DMs.

💌 If you’re as a heavy “Saver” on IG, as I am, you gonna love this one.

Instagram is working on placing the “saved” tab right in your profile.

✅ Pay big or leave.

Twitter / X warns brands that if they’re not gonna spend at least $1k per month or $6k per half a year on platform ads, they are going to loose their verification status.

🎥 Easy repurposing.

YouTube is working on a tool that will allow creators to easily convert their horizontal videos into Shorts.

📲 More features on Shorts.

YouTube adds 6 new features to Shorts:

• A new way to remix with Collab

• Experiment with new effects and stickers

• Go live and get discovered on Shorts

• Streamline your creation with suggestions

• Save Shorts to playlists to find inspiration

• An easier way to transform your videos to Shorts

🎧 The dubbing race.

What’s the best way to dub your YT videos to other languages and double / triple your audiences?

💰 Nothing forever.

Elmo claims that Twitter / X will leave 100% of subscriptions money to creators, after previously wanting to claim 10%… and before that promising to give it all to creators.

👀 Meta is catching up with TikTok.

200 Billion Reels views per day over Facebook and Instagram.

Resources for Digital Food Creators

🎧 15 Best Podcasts to Listen to for Food Bloggers.

❌ Twitter/X Promotion Guide.

📈 Key Shorts trends of note.

Recipe of The Week

🥗 Pear, burrata and parma ham salad with lemon zest, juice, basil and olive oil.

Video of the week

@ghostlyarchive

Have visited 6 of the 23 gravestones, including the graves of Naomi Odessa Miller Dawson (spritz cookie recipe), Kay Andrews (fudge recipe... See more

And that’s it for this week!

Let me know (you can reply right back to this email) if you liked this week’s Weekly Snack.

Have a good one! 🫶