Cedric Grolet is the 🐐

Cedric Grolet is setting up the trends again

Author

Natalia Rudakova
September 13, 2023

Hey, guys! This is me, Natalia. Last week was CRAZY!

We’ve worked on several collabs that are upcoming soon, testing new video gear, followed up on old friends who are pretty busy themselves launching new awesome cooking tools and products, and that’s not even nearly all.

Before we dive into this week’s top stories, here’re some recipes that inspired me this week:

Ok, enough for the intro. Let’s get to it already.

Top Stories:

  • Noma’s Kyoto Magazine

  • Cedric Grolet is setting up the trends again

  • TikTok is serious about taking over Amazon

INDUSTRY NEWS DIGEST

🛢️ Oil Changer. I said it before and I’ll say it again - I HATE filtering oil!

It’s dangerous and it’s waisting precious people’s time.

This oil filtering machine is literally a game changer. It would be 1st on my list of equipment to purchase for a restaurant that offers fried foods.

… maybe even before the frier itself 🤪

📚 Book Worm. If you’re into collecting physical cookbooks and food magazines (like me 🤓), you won’t want to miss on Noma’s limited edition Kyoto Magazine.

🎂 Thing that excites me the most.

Cedric Grolet is the OG, the GOAT 🐐 when it comes to industry Chefs totally embracing the world of digital marketing without compromising on the craft.

He’s social media strategy is the absolute guide to what a good digital media presence looks like for a food related business.

And the results speak for itself. Never ending lines of people queuing up in front of his bakery every day.

So why bring it up now, you may ask?

Well, it’s obvious that Cedric Grolet’s SM team knows what they are doing, and what they are doing now is collaborations with global celebrities.

Pay attention to this move and take notes.

If global celebrities are out of reach for your food business, think local, think digital.

🧼 Easy spherification. The Spherification Gods had listened.

Check out this WonderBubbles machine in collab with amazing Tora Olsson.

Spherification had never been easier before.

🏨 Remember, remember, the 19th of September. Tune in live for the 1st ever World’s 50 Best Hotels ceremony.

Special code for the extra special readers of The Weekly Snack: WEEKLYSNACKAGAIN50

Use this code to get 50% off the first month at Chef Rudakova Online Culinary Academy 🤩

SOCIAL MEDIA NEWS DIGEST

🧭 All ON community. Patreon introduces several new community features.

🛠️ Engaging tool. Instagram talks about 4 cool tools that will help you better engage with your audience, like creating ads that start a chat and preload FAQs in your DMs.

👯‍♀️ Close friends only. Instagram rolls out an option to share your feed posts with “close friends” only.

🧵 Unignorable. Meta added shortcuts to Threads both on Facebook and Instagram now.

🛍️ More personal. TikTok seems to be pushing more into messaging, while also testing its Amazon-style marketplace in the US.

RESOURCES FOR CREATORS

FOOD INSPO OF THE WEEK

Croissant monkey bread tin style 😌🥐

VIDEO OF THE WEEK

Inspo story of how the private chef from Hamptons became The Private Chef from Hampton.

@wishbonekitchen

Reply to @evecilione #greenscreen it was the best decision.. follow your dreams y’all!!!!! 😊

And that’s it for this week!

Let me know (you can reply right back to this email) if you liked this week’s Weekly Snack.

Meanwhile, for those of you who read all the way till the end, did you know that the most clickable link from last week’s Weekly Snack was:

Have a good one! 🫶