Hey, guys! This is me, Natalia. Last week was CRAZY!
We’ve worked on several collabs that are upcoming soon, testing new video gear, followed up on old friends who are pretty busy themselves launching new awesome cooking tools and products, and that’s not even nearly all.
Before we dive into this week’s top stories, here’re some recipes that inspired me this week:
Ok, enough for the intro. Let’s get to it already.
INDUSTRY NEWS DIGEST
🛢️ Oil Changer. I said it before and I’ll say it again - I HATE filtering oil!
It’s dangerous and it’s waisting precious people’s time.
This oil filtering machine is literally a game changer. It would be 1st on my list of equipment to purchase for a restaurant that offers fried foods.
… maybe even before the frier itself 🤪
🎂 Thing that excites me the most.
Cedric Grolet is the OG, the GOAT 🐐 when it comes to industry Chefs totally embracing the world of digital marketing without compromising on the craft.
He’s social media strategy is the absolute guide to what a good digital media presence looks like for a food related business.
And the results speak for itself. Never ending lines of people queuing up in front of his bakery every day.
So why bring it up now, you may ask?
Pay attention to this move and take notes.
If global celebrities are out of reach for your food business, think local, think digital.
🧼 Easy spherification. The Spherification Gods had listened.
Spherification had never been easier before.
SOCIAL MEDIA NEWS DIGEST
🧭 All ON community. Patreon introduces several new community features.
🛠️ Engaging tool. Instagram talks about 4 cool tools that will help you better engage with your audience, like creating ads that start a chat and preload FAQs in your DMs.
👯♀️ Close friends only. Instagram rolls out an option to share your feed posts with “close friends” only.
Meanwhile, for those of you who read all the way till the end, did you know that the most clickable link from last week’s Weekly Snack was: