Best practices for Threads growth

Author

Natalia Rudakova
July 23, 2023

Hey, guys! This is me, Natalia, a.k.a. Chef Rudakova 👩‍🍳 

JC, this week was uneventful… 🙄 at least in the world of restaurant & hospitality news.

But don’t you worry, I’ve scrapped some juicy food happenings for you in this Weekly Snack.

On the personal level though, my baby boy had turned 6 months this week, and we’ve celebrated it with a first bite of an avocado 🤤 (tbh, sweet potato was the first attempt, but it was concluded to be unpalatable,… at least for now).

I’ve also finished reading The Educated, and I can totally recommend it to you guys. Currently, I’m really enjoying the #BookTok and the art of doing nothing… well, accept for The Weekly Snack curation 😉 

Ok, enough of the intro. Let’s get to it already.

Top Stories:

  • The revival of the forever stew

  • Best practices for Threads growth

  • Making $100k a year from a baby food blog

Trending

Industry News Digest

🍲 The forever stew, a.k.a. the perpetual stew, although a literally ancient concept, seems to be relieving its best days in 2023.

All thanks to one influencer who had decided to start a fun project of cooking a perpetual stew, which had quickly caught attention of local tabloids, gathered a community of stew lovers and even started a perpetual stew club.

Now… her stew is only 45 days old now, but can you imagine a taste of a stew that’s 45 YEARS old?

🫒 Spanish olives are in crisis!

These a some very worrisome news for olive oil lovers. Spain, the world’s largest producer of olive oil, is having a second bad harvest year in a row.

Which can only mean 2 things:

  • higher prices

  • stock shortage

We only can hope this olive predicament won’t go as far as Sriracha situation, that we’ve talked about in the previous Weekly Snack.

Before you all run to the store to stock up on olive oil though, consider some alternatives.

Check out ⬇️ the video tutorial that I’ve created some time ago on how to infuse your regular boring (but also cheap) vegetable oil with any flavour that your heart desires.

Social Media News Digest

🧵 Threads hype is slowly dying off this week, with only 19M users signing up to the platform in 7 days. Nevertheless, totalling to record breaking 117M users.

Regardless of that, Threads remain a very intriguing and potentially lucrative social media platform to utilize by up and coming creators.

As we all know, the earlier you join the SM platform, the higher are your chances for exponential growth on it.

And who want’s to miss another SM train 🚂 ?

So, here’re some news for the early adopters.

Meta had release a bunch of generic, but nevertheless, useful guidelines on the best practices on Threads:

  • Announce you’ve joined Threads

  • Start conversations by creating polls and asking open-ended questions

  • Create challenges and contests

  • Puns are also doing quite well on Threads

🤑 TikTok is offering cash bonuses, private chat groups and other perks as part of its efforts to attract more creators to its shopping program.

👀 Just in the beginning of July we had laughed at the Musk’s new initiative to limit the number of Tweets that could be viewed by a single user a day.

Joke was on us.

It turns out Meta’s bosses don’t think its such a horrible idea and follow Musk’s lead by announcing undetermined rate limits for Threads as well.

📲 More creative Reels templates just hit Instagram.

💰 It seems like there’re 1k ways on how to monetize your TikTok account. Yet again, TikTok is now also paying creators for their long-form content.

Resources for Digital Food Creators

🍌 How to make a living on TikTok in 2023.

☠️ Your account is DEAD, if you make any one of these Instagram marketing mistakes.

📈 In case your bets are still on Twitter, this is the TOP advice on how to boost your Tweet performance in 2023.

🤖 Probably the most useful collection of AI tools to aid your digital marketing efforts.

Recipe of The Week

“Baked honey-goat cheese tart with a fig jam swirl + fresh figs tossed in miso caramel, rosemary and a dusting of fennel powder” by Mal Arora.

Success Story

$100k a year from curating a baby recipe blog! Nice side hustle 👍

Amy Whiteford, a certified child nutritionist and food scientist runs a child recipe blog: Healthy Little Foodies.

She spends about 15-25 hours per week on blog work, prioritizing family life and taking whole January off to spend time with her 2 kids.

Amy’s main income stream right now is primarily ad revenue through Mediavine. Although, she also collaborates with a selective number of sponsors and creates recipes & SM content for other brands pitched to her by PR companies.

In order to generate $100k a year through ads, Amy’s blog traffic reaches around 600k page views per month.

While initially Amy’s growth strategy was focusing only on Pinterest and Facebook, now she prioritizes SEO optimization. Almost 75% of her traffic comes from Google search right now.

What I’m Watching Right Now

No joke, but I’ve just started watching The Bear season 2. Half a season binged on a single breath so far.

Hopefully (most definitely) will share my opinion with you in the next week’s Weekly Snack.

But I bet, you can already guess it ❤️

And that’s it for this week!

Let me know (you can reply right back to this email) if you liked this week’s issue.

What did you like, what you didn’t and what topics you’d like to have covered more/less of?

Have a good one! 🫶

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